Rewards
Rewards can be added to Links and Messages as an incentivization or prize. These may be personalized and customized for specific situations and applied using Audience criteria.
Items and Currency
Your engineering team can assign Items and Currency within the code. Once they have released the update, you can begin using these Rewards! You must have the exact name used in the code to set it up.
Setting Up a New Item or Currency
-
On the left rail, select "Rewards"
-
Navigate to the "Items & Currencies" Tab
-
If you do not see what you’re looking for, add it by clicking the "New Item or Currency" Button
-
You can give it a display name, and fill in the Internal ID from the name used in the code
Now, when you are creating Reward Bundles, it will be updated with this option!
Display names not inserted into messaging, they are for your reference only. |
Bundle Creation
Rewards are applied as Bundles. This means once you create a specific Reward, you never have to create that same reward again. If you have a currency called Coins, and you create a bundle for 1,000,000 - you can use that same bundle any time you want to award 1,000,000 Coins. This means across Messages and Links.
Setting Up Bundles
-
Select "Rewards" from the left rail.
-
Choose the "New Reward Bundle" Tab
-
Give your Reward Bundle a name
-
Then select the type of Reward and value
You can choose multiple reward types, create a random distribution, segment rewards by audience with Tiered Rewarding, or a combination of these options.
Randomized Rewards
You can choose to have a Bundle randomly select from a list of potential rewards. This can be used to offer players a chance at receiving a particularly valuable reward without endangering your game economy. This is also a useful way to add a dynamic element to your messaging, encourging players to continue engaging to see what they’ve won.
To configure a Bundle that randomly selects a reward:
-
Check the "Randomize Rewards" checkbox
-
Add an entry for each potential reward. For example, to create a Bundle that selects from giving players 10k, 50k, or 100k coins, add three "Coins" entries and enter the respective amounts
-
Assign the odds of winning to each entry. The odds must sum to 100%. For example, the Bundle could have a 60% chance of giving 10k coins, a 30% chance of giving 50k coins, and a 10% chance of giving 100k coins
Average Claim Amount
Teak will calculate the "average" amount each claim is worth. This can be used to guage the impact of the Bundle on your game’s economy. In the example above, each claim is worth on averge 31k coins. No player will receive exactly 31k coins, but if 10 players claim the reward from this Bundle you will give out approximately 310k coins total. |
Personalization
When using a Bundle with randomized rewards you can template the minimum or maximum reward amount into notification or email text with a Custom Tag. |
A randomized Bundle can only give a single item or currency when claimed. |
Tiered Rewarding
Tiered Rewarding allows you to micro-segment any targeted Audience by adding additional audience tiers. For example, if you intend to send an email to everyone who has played the game in a specific timeframe, but you want to provide more currency to players who have spent in your game, this feature allows you to do that without creating multiple messages.
Setting Up Tiered Rewarding
-
Create your Audiences. This will include your broader audience, as well as the tiers you wish you use for rewarding segmentation (You can reference the Audience Creation steps here)
-
Select "Rewards" on the left rail
-
In the "Reward Bundles" Tab click the "New Reward Bundle" Button
-
On the right side, choose "Add Reward Tier"
-
This adds a new option where you can Select An Audience
-
The Audiences added should be tiered in your bundle. Some examples include specific timeframes played, in-game levels, monetization tiers, tenure, or other behavior based activities.
-
Ensure you’ve covered all of the tiers you wish to reward, with the final segment covering anyone outside of your tiers
-
You can choose to Randomize Rewards for each tier, and weight those amounts as you normally would for a bundle
Tiered Randomized Rewards
You can use Tiered Rewarding with Randomized Rewards. Each tier can be given its own set of rewards to choose from and odds that the player will receive that reward. This can be used to offer your VIPs better minimum and maximum rewards when using randomized rewards, for example. |
Verifying Reward Collection
There are many scenarios where you may want to verify receipt of a Teak Reward. The Audit Log returns successful responses from your server following the message from Teak to apply a Reward.
Audit Log Exploration
-
Select "Rewards" on the left rail
-
Choose the "Audit Log" tab
-
In the "Clicking User ID" Box, enter the unique identifier you use to identify players within Teak
-
Status allows you to select Successes or Failures specifically
-
Set the date timeframe
-
Search!
-
The results will tell you the following
-
Time: When the player initiated receipt of the reward
-
Identifier: The Name of the Message or Link clicked
-
Reward: The Currency and amount
-
Server Response: The scripted success or failure response from the server
-