Teak User Guide

Welcome! We know you’re excited to get started and this guide will assist you as you set up your first campaigns. So, let’s dig in and start setting up links, messages, emails, and more!

Overview

Campaigns in Teak are structured around several key elements—Schedules, Messages, Audiences, Rewards, and Universal Links. These parts work together to build up complex campaigns and strategies:

  • Schedules define when and how often Messages go out. You can set one-time schedules for special events or recurring schedules for ongoing communication.

  • Audience is the group of users targeted by each message. You can segment your audience to ensure the right people get the right messages.

  • Messages are what your users receive. They can be sent via Email or as Push Notifications on Android, iOS, Web, or Facebook.

  • Rewards add extra value to Messages. Offering coins, exclusive content, or other perks can incentivize engagement and build loyalty.

  • Universal Links can be created and shared on social media or in other online communities, helping you extend your reach and guide users directly to relevant content.

This guide is structured to help you understand each of the pieces and how they fit together. When you combine these elements, you can create automated communication flows that reach the right players, at the right time, with the right incentives.