Link Metrics

These are the metrics Teak tracks for links with a description of what causes Teak to track each given metric.

Not every metric is visible by default. Change to Compact or Table View to see all available metrics.

Rewards Claimed: If the link has a reward bundle associated, this will be the count of times the reward was claimed from this link, regardless of the selected time frame. If the link has no reward bundle associated then this metric will not be present.
Clicks: A click is tracked when a player enters the game through the link. Note that the game must get through complete Teak SDK initialization before a click event will be tracked.
Returning Users: Returning Users is the count of distinct players each day who clicked on the link.

If you are looking at a time period of, e.g. Jul 16, 2021 - Jul 29, 2021, and the same player clicked on the same link on Jul 16 and Jul 17, they will be counted as two returning users for the overall metric.

Return Value: Return value is the sum of USD revenue from in-app purchases made during sessions which started because of a click on the link. If a player exits the game for longer than two minutes after the click or force closes the game and then relaunches it before making a purchase, that purchase will be considered part of a new session and will not be counted as Return Value.
Return Spenders: Return Spenders is the count of distinct players each day who made an in-app purchase during a session started from the link.

If you are looking at a time period of, e.g. Jul 16, 2021 - Jul 29, 2021, and the same player clicked on the same notification on Jul 16 and Jul 17 and made an in-app purchase in both sessions on both days, they will be counted as two returning spenders for the overall metric.

Avg. Daily Play Time: The average amount of time spent per day in sessions which started from a click on this link per player who clicked.
(Only available with SDK 4.3 and above.)
Return Value per Spender: Return Value per Spender is return value / return spenders.
New Users: New Users is the count of players that Teak saw for the first time in a session attributed to the link. Seeing a player for the first time means that Teak has never previously seen the game assigned player id for the game or the associated Facebook App Scoped ID if provided.
Install Value: Install Value is the sum of revenue during the currently selected time frame from all New Users from links regardless of time frame. E.g. If the currently selected time frame is Jul 16, 2021 - Jul 29, 2021, then a player counted as a New User for the link on January 1, 2019 who spent $9.99 on July 17, 2021 would be counted as Install Value in the display.